1 billion SMS exchanged per day due to Election activities

Posted By PB Teams on May 7, 2013 | 0 comments

With the growing buzz of Elections prior to the May 11 polls, political parties and customers have been depending intensely on cellular promotion through SMS, improving the overall number of SMS to 1 billion per day. Mobile organizations have reported a important enhance of SMS due to the election SMS being sent through their networks marking a certain increase in their SMS based revenue.

In regular circumstances, Rs. 1 billion worth SMSs are exchanged monthly usually which results in more than Rs 300,000 SMS per day but the income have seen a 10 to 20 percent increase in the past few times. The improve from 833 thousand SMS per day to 1 billion SMS is assisted not only due the improved customer activities and strategies from political events, but also due to the several SMS based election information services offered by Telecom operators.

The large of SMS is predicted to rise even more in the two days prior to elections as the Election Commission of Pakistan (ECP) has given strict orders to political parties to quit with their election strategies by midnight of 9th May. Political parties will depend intensely on spreading their concept through SMS during the last two days before polling.