The ad shown, and distributed on social media websites, was designed by a 4chan customer and stated “This utilizes emergency shut off of the phone’s power supply and corresponding components to prevent any damage dealt to the delicate circuitry”. At the bottom of the poster was a promise that “This feature is covered by Apple’s warranty policy”,declare.
The lure was then set for people willing to try out the non-existent ‘new feature’ only to find their iPhones had been irreversibly broken in the procedure.
People like @Pretty_Ricky33 who fell for the prank displayed his anger with the following tweet “Whoever said iOS 7 is Waterproof your phone…. F*** You”, as well as many others, whose tweets aren’t much different from “Pretty Ricky’s”. Others (like the tweet below) simply admitted defeat and are simply looking for a replacement iPhone.
Anyone have a iPhone for sale? Someone told me iOS7 was waterproof and obviously mine wasn’t….
— Sara Jo (@SaraJoWalls) September 24, 2013
via neowin
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