Zong Circle Ad accumulates the interest of youth

Posted By Ismail Ziker on Jun 14, 2013 | 0 comments

Zong’s youth initiative of “Circle” took way of a TV Commercial which describes tagline of the product “Hamesha Together” in a extensive way. The TVC, like the real product, banks on the need of the present youngsters to be in social associations with their friends at all periods.The TVC feedback that it’s always better to be aspect of a team rather than having to do things on your own like viewing a cricket match. Zong also says that learning alone will create you drowsy while doing a group study will impose you up.

In regards to group study, we had a concept in our university, “number of individuals in group study should never exceed 3. Otherwise the group would not stay targeted on study anymore”. That is exactly what the TVC also represents.

Methods of group study was never the main aim of this TVC or the “Circle” package, its objective is to keep the youngsters linked with their friends and enjoy life to the maximum and its provides in offerring the concept effectively.

Even though Mobilink with its Jazba, Telenor with its Djuice, Warid with Glow and lately Ufone with its Youth Pack are focusing on the same industry of young generation, Zong manages to protect its appropriate position.

With the bright silvery background, this indicates that the TVC was taken in a studio room completely. But the background enhances the whole picture of the TVC at all. Though you might discover some faults in performing abilities of the individual describing the features of Circle in last half of the ad, the slides at both his sides and visual effects from his cellphone provide a excellent finishing touch.

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