As part of this rebranding exercise, Mobilink has integrated a new vision of ‘Being One’ with a dedication to offering clients the best consumer experience for ‘a better daily.’ Mobilink’s business tag line has also been modified to ‘Har Dil, Har Din’, which conveys the company’s effort to create a product that is full of center and guarantee.
Rashid Khan, President & CEO, Mobilink outlined,
“Mobilink’s success over the last two decades has been built on pillars of leadership, innovation, teamwork and positivity. Today, we cater to a demographically younger audience in an increasingly cluttered marketplace, which made it necessary to migrate from complexity to simplicity. Our new vision of ‘Being One’ is an accurate reflection of our continued focus on being the market leader in everything that we do. The launch of the new brand is also Mobilink’s recommitment to excellence in our Corporate Responsibilities, be it to our business, customers, employees or the communities in which we operate.”
As a consequence of the rebranding, Mobilink’s iconic Jazz, Jazba and Indigo manufacturers have been consumed into Mobilink. The pre-paid and postpaid domain portfolios remain, with Mobilink’s whole services profile staying the same as before. Mobilink will also keep take advantage of the Jazz music product value on some retail store resources to prevent any misunderstandings in the thoughts of customers. However, this is a conversion stage and the dependancy on the Jazz brand value, and its existence, will progressively disappear.
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